Category Archives: Hungry Ghost Economy

Hungry Ghost Economy: Concluding Thoughts

As Spiritual Leadership enters its final weeks of the semester, it is time to invite everyone to provide feedback on this project.  Likewise, I will summarize and engage in critical reflection.

What is Spiritual Leadership?  The term connotes transcendence.  From the perspective of Liberation Theology, I would reject this definition.  Rather, I would argue that Spiritual Leadership is a reorientation to the potential to be realized in the immanent, in the mundane.  Thus, I chose to illustrate this point through the particular case of Snack Pack Pudding.

Looking deeply into Snack Pack Pudding, its non-pudding elements, and its connections revealed suffering including links to illness and oppression (viz. slavery)!  In cases when corporations and governments are jointly and severally responsible for suffering, extra-governmental organizations, such as the press and/or religious leaders are called to engage their asymmetrical agency, responsibility, and accountability to be spiritual leaders and organize the collective will of the oppressed.

Per Allan G. Johnson, Power, Privilege, and Difference, society channels people’s behaviors towards paths of least resistance.  These paths are not easy.  Deviation from these paths is harder, at least initially.  Yet, the essence of spiritual leadership is to deviate from these paths of least resistance in order to change society if we are to transform individual and collective experiences of suffering as pain and oppression into love and justice.

In consumer-driven society (i.e. the hungry ghost economy), people unwittingly and, often, inevitably, participate in the creation and perpetuation of suffering by engaging in mindless consumption represented by tens or hundreds of individual and seemingly trivial and innocuous transactions every day.  The sum of these decisions have tremendous impacts upon world suffering.

No one person can do everything.  Every person can do something.  Spiritual leadership is not about creating guilt and paralysis.  It is, at least from this perspective, about orienting people, promoting awareness, and facilitating contemplation and action.  It functions on the faith that each person, in his or her time, will gradually or suddenly achieve insight into an issue and take action to change it.

Orienting people to the mundane topic of Snack Pack Pudding has been an intentional statement that no topic should be particular to spiritual leadership.  Mindfulness practice is powerful in orienting people to the possibilities available for agency, responsibility, and accountability at every level.

The key lesson learned, the fundamental challenge in spiritual leadership, is identifying the media that will connect a particular issue with a particular constituency.

To date, Hungry Ghost Economy

generated 64 views on dharma dialogues

created a Facebook page (https://www.facebook.com/HungryGhostEconomy) with 13 Likes

created a petition on http://www.whitehouse.gov (http://wh.gov/eMAA) to ask the Obama Administration to ban the import, distribution, and/or sale of products produced using slave labor  with 6 signatures.

created a twitter account with several tweets.  It gained 0 retweets or replies and 1 follower (surprisingly, a local business)!

I value the opportunity to inform.  At times, the internet has demonstrated its power as a means to raise awareness and funds, and to create, organize, and sustain action; at times, it has helped initiate high levels of coordinated global activity.

Yet, research indicates people look to shift their attention within seconds, and shift topics or pages in 7 minutes or less.

It is a lot of effort to maintain an internet presence and create “fresh” content for a small audience.

As a result of this experience, I think the internet can be a place for the exchange of ideas and a resource where people can learn more, exchange ideas, and coordinate efforts.  However, I emerge with the belief that the spiritual leadership models of grassroots activism are still relevant and needed.

The right issue at the right time can begin in a congregation, sangha, temple, mosque, or meeting.  Spiritual leaders, engaged in common causes in solidarity with the oppressed, can promote awareness and action within their organizations.  Tens, hundreds, or thousands, still attend religious services and meetings of various types.  These groups can initiate movements that transcend religious differences.  I think there is an experience of solidarity when people are in the physical presence of one another that can be empowering.  There is something about physical presence that promotes different forms of relationships.  These empowering relationships can collectively engage in actions that serve as the impetus for movements that gain momentum and expand across space and time to effect change.

This assessment of the Hungry Ghost Economy project is a statement about fit between the issue, communication/presentation, media, culture/zeitgeist, and skillful means.

In June 2010, according to ConAgra, Snack Pack owned 84 percent of the $210 million category of shelf stable puddings and gel packs.  As discussed in earlier segments, ConAgra co-packs the pudding for all or almost all of its “competing” store brands.  So, Snack Pack pudding, one consumer packaged good selling at approximately 25 cents per pack, generates millions in advertising and promotion.

This is the landscape in which Spiritual Leadership, typically operating with $0.00 budget, must operate.  Spiritual Leadership is about overcoming these odds.  It is, as aforementioned, about the transcendent potential in the immanent and mundane.  It is a calling.  There is no promise that the work will save countless sentient beings.  There is only the individual and his or her vow to save countless sentient beings.

27 million slaves continue.  Old age, illness, and death continue.  Suffering created by Snack Pack Pudding, and other consumer packaged goods, continues.  So, too, therefore, have I vowed to continue.

I will tell the story and try and change the world, 1 person and 1 action at a time.  I can do no other.

I hope you, having read this testimony, will do likewise.

With bows.

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Hungry Ghost Economy: Karma, Effort, and Charity (#4 in series)

ConAgra, through the manufacture and distribution of Snack Pack Pudding©, causes and/or perpetuates multiple chains of negative karma.  ConAgra attempts to counteract this negative karma by a campaign entitled “Child Hunger Ends Here®.”  Noting the problem of childhood hunger that, according to its charitable partner, Feeding America, affects 17 million children daily, ConAgra is engaged in a campaign to donate a minimum of 1 million meals ($125,000) up to a maximum of 3 million meals based upon consumers entering a code from ConAgra items purchased.  For each code, ConAgra donates 12.5 cents, “the cost for Feeding America to provide one meal through its network of local foodbanks.”

This is a positive action.  ConAgra’s objective is to positively associate its brands and products with Feeding America.  ConAgra wants to be defined by its positive actions.  However, positive actions do not cancel negative actions.  Each action is part of its own causal chain.  Feeding 1 person does not undo the suffering caused by ConAgra’s activities.

As the nutritional content of Snack Pack Pudding© deteriorates, there are implications for malnourishment.  The new milk reduction formulation of Snack Pack Pudding© will not deliver the same nutrition as the previous formulation.  By reducing nutritional content of one of the most affordable and widely distributed food items, the poorest and most nutritionally deficient will be among those most impacted by the reduction in nutrition of Snack Pack Pudding©.  Yet, this fact will be obfuscated by advertising.

It should not be a case of “either/or.”  It should be a case of “both/and.”  ConAgra should be engaged in both the production of high nutrition food at the lowest cost possible and charitable giving.

It is also worth mentioning that charity, known in Buddhism as dana, values material giving as the lowest form of benefit.  Giving knowledge is the highest form of benefiting others.  Moreover, intention is a central determining factor in whether or not an action is positive, neutral, or negative.  If production of a low cost product is understood as a material gift, the utilization of common resources for the common good, then, if those resources are used to create a consumer packaged good (i.e. gift) that is deceptive and withholds or obfuscates information intentionally, as suggested by the advertising practices of ConAgra’s Snack Pack Pudding©, the item cannot provide the desired positive outcome.

I believe if companies spent even a fraction of their massive advertising and promotion dollars on creating affordable low cost and high nutrition foods, the lobbyists, “food” regulations, and adversarial scheme that pits companies against consumers would not be necessary.  It is self-perpetuating and a misallocation of our common resources against our common good.

Is it possible?  I think a society where millions go hungry when we can feed them for 12.5 cents per meal demands it!

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Hungry Ghost Economy: The Karma of Snack Pack Pudding (#3 in series)

Karma is intentional action connected to its context in space-time. In this chapter of Hungry Ghost Economy, we explore the karmic consequences of the consumer packaged goods production and consumption through the example of Snack Pack Pudding©

These are the listed ingredients in Snack Pack Pudding©.

Water, Nonfat Milk, Sugar, Modified Corn Starch, Vegetable Oil (contains one or more of the following: Palm Oil, Partially Hydrogenated Palm Oil, Sunflower Oil, Partially Hydrogenated Soybean Oil), Cocoa (Processed with Alkali), Less than 2% of: Salt, Calcium Carbonate, Sodium Stearoyl Lactylate, Artificial Flavors, Color Added. CONTAINS: MILK

But what about the unlisted ingredients? Disease? Destruction of habitats? Slavery?

Here is the nutrition information for a 92g single-serving container:

Calories                                   120

Fat                                              25

Total Fat                                     3g          5%

Saturated Fat                          1.5g          8%

Sodium                                 130mg        5%

Potassium                            130mg        4%

Total Carb                                21g          7%

Sugars                                       14g         —

Dietary Fiber                             2g         0.8%

Protein                                        1g

Vit A                                                           0%

Vit C                                                           0%

Iron                                                            4%

Calcium                                                   30%

Based on a 2,000 calorie diet

ConAgra Foods, Inc. emphasizes “All Snack Pack products contain 30% DV calcium, with the exception of Bakery Shop Lemon Meringue Pie, Lemon Pudding, and Snack Pack Gels.” It emphasizes “CONTAINS MILK.”

Viewing the ingredients and nutrition information in isolation from advertising, would you describe Snack Pack Pudding© as”

“Nutritious?”

“Sensible?”

“Wholesome?”

Would you serve this to yourself or others “without the guilt?” The fact that ConAgra Foods, Inc. advertising tries to assuage feelings of guilt suggests an effort to overcome one’s innate sense that there is something wrong in consuming this manufactured product sold as food.

Is this all overly dramatic? Can’t one just eat Snack Pack Pudding© and consider it “empty calories?” No! Robert Lustig, M.D., a Researcher and Professor of Pediatrics at the University of California San Francisco Benioff Children’s Hospital, summarizes the position of metabolic disease researchers in debunking the “empty calories” myth. These calories are not “empty;” they are toxic. For more, click here: http://www.huffingtonpost.com/robert-lustig-md/sugar-toxic_b_2759564.html

The ingredients tell the story.

14 of 21 grams of Total Carbohydrates come from refined granulated white sugar. That’s 3.33 teaspoons. That’s 54 of the 120 total calories in one serving of Snack Pack Pudding©. Would you eat or feed your child 3.33 teaspoons of sugar?

The majority of the remaining 7 of 21 grams of Total Carbohydrates comes from modified corn starch. Carbohydrates are saccharides. Corn starch has two major components, amylose (a straight chain polymer of glucose) and amylopectin (a branched chain polymer of glucose).

Modified corn starch refers to corn starch that has been treated with acid(s) (e.g. sulphuric acid) to alter its viscosity.

In the body, simple carbohydrates like sugar and modified corn starch are converted to glucose. Spikes in glucose levels cause the pancreas to release insulin and the liver to convert glucose to triglycerides. Excess (unused) glucose is stored as fat.

The increase in consumption of these ingredients in Snack Pack Pudding© and other foods driven by consumer packaged goods companies has been linked to heart disease (the #1 cause of death in the United States), obesity, and metabolic diseases including diabetes (the #7 cause of death in the United States).

Obesity has increased from 13 to 34 percent in the last 50 years. For more on the economic costs of obesity, click here: http://www.huffingtonpost.com/2012/04/30/obesity-costs-dollars-cents_n_1463763.html

Snack Pack Pudding© also contains Vegetable Oil (contains one or more of the following: Palm Oil, Partially Hydrogenated Palm Oil, Sunflower Oil, Partially Hydrogenated Soybean Oil).

These fats, particularly in hydrogenated forms, are linked to cardiovascular disease.

Palm oil is the most widely used food oil in the world. It is valued for long shelf life and low cost. But, the low cost comes at a price. Palm oil monoculture is destroying the environment through deforestation. In other words, eating Snack Pack Pudding© is part of a causal chain that not only negatively impacts human well-being, but destroys entire ecologies including animals, plants, and minerals.

Per WWF Australia, approximately “300 football fields worth of forest are cleared EVERY HOUR to make way for palm oil production” (emphasis added). For more details, click here: http://www.sbs.com.au/news/article/1750468/Explainer-What-is-palm-oil-and-why-the-controversy

Per the Rainforest Action Network, slave labor has been documented on palm oil plantations. Cargill is a supplier to ConAgra Foods, Inc. (the manufacturer of Snack Pack Pudding©) and a major supplier of palm oil. Cargill refused to ensure its supply chain was/is not purchasing SLAVE-LABOR produced palm oil. For more, click here: http://ran.org/palm-oil-controversy-escalating

In reducing the milk in Snack Pack Pudding© and increasing the water, nutrition is further compromised. Milk is a source of protein. It contains 18 amino acids. 9 are essential amino acids, six are semi-essential amino acids, and three are non-essential. Amino acids are proteins referred to as the “building blocks of life.” Water does not.

Then, there are those ingredients we are advised not to worry about because they only constitute 2% or less of the total volume.  These are:

Salt, Calcium Carbonate, Sodium Stearoyl Lactylate, Artificial Flavors, Color Added.

According to the Food Chemical Codex, 7th edition, Sodium-Stearoyl Lactylate (SSL), an extensively used food additive, is non-toxic. It continues by describing SSL as

a cream-colored powder or brittle solid. SSL is currently manufactured by the esterification of stearic acid with lactic acid and partially neutralized with either food-grade soda ash (sodium carbonate) or caustic soda (concentrated sodium hydroxide). Commercial grade SSL is a mixture of sodium salts of stearoyl lactylic acids and minor proportions of other sodium salts of related acids. The HLB for SSL is 10-12. SSL is slightly hygroscopic, soluble in ethanol and in hot oil or fat, and dispersible in warm water. These properties are the reason that SSL is an excellent emulsifier for fat-in-water emulsions and can also function as a humectant.[1]

In other words, this is not food. It is only legally rendered “food” through Government regulation because Consumer Packaged Goods companies and Food Scientists determined that when fed to rats, lambs, and people, there were no observed adverse effects at the indicated levels.

Non-toxic ≠ food.

Can you trust that artificial flavors are any better for you or the environment?

The ill effects of Snack Pack Pudding© extend beyond human consumption. In manufacturing Snack Pack Pudding©, frequent power outages, errors, and other deviations from manufacturing specifications result in tons of pudding not fit for human consumption. This pudding, including sugar free pudding, is either applied to farm land or fed to pigs. Pigs consuming Snack Pack Pudding© suffer the same health problems as humans and, in turn, are consumed by humans.

The manufacturing process creates waste and is part of a causal chain that contaminates and destroys the environment. The one-time use packaging destroys the environment in production and disposal.

“But it’s fortified with 30% of my DV for calcium?!”  That is a high price to pay for a calcium supplement!

Disease. Destruction. Slave-labor. This is not just a snack. This is karma.

This has been just part of the complex interdependent web connected to buying and eating consumer packaged goods. I encourage people to engage in mindfulness. Look past the advertising. Is the thing you are buying and eating food or “food?” What are the effects of your purchase and consumption? Look for the hungry ghosts and beware that you do not become one yourself.

Please spread the word and share your thoughts in the comments.

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Hungry Ghost Economy: 100,000 Signatures can help 27 million slaves

Please sign this petition at Whitehouse.gov: http://wh.gov/eMAA

we petition the obama administration to:

ban the import, distribution, and/or sale of products produced using slave labor.

There are more slaves today worldwide than in any other time in history, an estimated 27 million slaves.  Many of them are engaged in the production of raw materials and finished goods sold in the United States.  Domestic and international slave labor produce goods as part of the supply chains of companies doing business in the U.S., including U.S. companies.

This petition asks the United States Government to require all companies manufacturing, distributing, and/or selling products in the United States to verify via internal and third party supply chain audits that their goods are slavery-free.  In addition, it proposes that all raw, semi-finished, and finished goods found to contain ingredients produced by slavery be subject to seizure, along with fines and criminal prosecution.

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Hungry Ghost Economy: Poll – Why did/do you eat Snack Pack or store brand pudding?

Please participate in our poll. Thanks!

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